Perfect Link (PL) was established with the drive to connect the fragmented world. The expertise ranges from marketing, branding strategies, climate friendly management, sustainable tourism and community based tourism, and organisation development.

With diverse cross- sector clienteles, we are the bank of experts who cultivate strengths within themselves and who love what they do and always share the same value of “we do it for the society at large”.

The PL team is known as an energetic and innovative group and positively made all big ideas happen “Think and Act” .

Grounded from the belief in Appreciative Inquiry (AI), the team always seeks “to work from accounts of this “positive change core” – and it assumes that every living system has many untapped and rich and inspiring accounts of the positive.

Link the energy of this core directly to any change agenda and changes never thought possible are suddenly and democratically mobilised”. (David L. Cooperrider and Diana Whitney, A Positive Revolution in Change: Appreciative Inquiry)

Experience Highlights

• Education Chair, Pacific Asia Tourism Association, Thailand Chapter
• Director (MBA and Ph.D. in Tourism Management Programs), ABAC Graduate School of Business, Assumption University
• Head of Tourism Research and Consulting Unit, Assumption University
• Committee, Innovation, Creativity, and Enterprises (ICE) Centre, Assumption University
• Trainer and Speaker in Tourism Management and Development, Tourism Marketing, Hospitality Management, Service Quality Improvement, and MICE
• Thai Counsellor, Aspect International Language Academies, New Zealand
• Lecturer, Faculty of Management Science, Prince of Songkla University (PSU), Hat Yai Campus, Songkla
• Co-founder and Managing Director, Perfect Link Co., Ltd. (International Services)

Assistant Director, Dara VDO Production

Senior Researcher & Executive Assistant
Sustainable Tourism & Diversity Inclusion

“Visualisation is my magic!”

• PhD Fellow in Tourism and Hospitality Management, Hong Kong Polytechnic University, Hong Kong
• Master of Management (MM) in Tourism and Hospitality Management, Mahidol University, Thailand
• Bachelor of Arts (BA) (First Class Honours with Bhumibol Scholarship) in Russian, Thammasat University, Thailand

Event Director & Designer
Tourism & Event Management

“I create everything with little details!”

• Master of Business Administration (MBA) in Tourism Management, Assumption University, Thailand
• Bachelor of Arts (BA) in Hotel and Tourism Management, Bangkok University, Thailand

Senior Researcher
Tourism & Branding

“People call me Systematic Thinker!”

• Master of Business Administration (MBA) (The Rector’s Award) in Tourism Management, Assumption University, Thailand
• Bachelor of Engineering (BEng) (First Class Honours) in Electrical Engineering, Chiang Mai University, Thailand

Chief Project Manager
Social Development & Social Lab

“King of Learning Space moblising people for change!”

• Bachelor of Business Administration (BBA) in Marketing, Rajamangala University of Technology, Thailand
• Certificate of Professional Tourist Guide (International), Chiang Mai University, Thailand
• Certificate of Front Office Management, Hotel and Tourism Academy, Thailand

Legal Advisor
Business Law & Pluralism

“I believe people have rights and responsibility!”

• Master of Laws (LLM) in Business Law, Chulalongkorn University, Thailand
• Bachelor of Laws (LLB) (Second Class Honours), Ramkhamhaeng University, Thailand